Specialized Search, Private Investigator
There she was as I entered my office with a Web site that could make a guy click for days, and SEO that made you feel like people could always find her—but not always the right people.
“You have to help me," she sighed as put on scarlet lipstick and puckered her lips. "My business leads are missing and I am afraid they may have gone down for the big sleep,”
She told me that she needed to find a way to reach a more relevant audience in order to take her Web presence to the next level. And she needed it to be cost effective.
Right away, I knew no other P.I. or flatfoot could help her, and that’s why she came to me. And I knew I could help.
I set up a specialized search for her, and after that she was lousy with leads, and she knew she owed it all to me, Specialized Search, Private Eye.
What is Specialized Search?
Specialized search goes by a variety of names—Pay per Click (PPC), Paid Search, replica watches and AdWords—just to name a few. The basic concept is that specialized search is like a private eye that locates the more relevant traffic in relation to your goal, and directs it to your site. Here’s how it works:
- You places bids with the search engines for particular words or phrases
- You will get a link to your site placed in a noticeable position on the search results page for that engine. The amount of your bid in relation to others bidding on the same word determines your exact placement.
- After your link is placed on the search engine’s results page, you are charged for each click on that link.
Of Note: You set limits on the number of clicks you are willing to pay for in a day. - Usually, the link you set up points to a page on your site where user information is collected, and converted into a lead.
What are the benefits of Specialized Search?
- Relevant Traffic - Specialized Search such as PPC campaigns result in extremely relevant traffic. Most likely, people clicking on your link are actively searching for a service or product similar to the one your site offers.
- Controlled Costs – In PPC advertising, you determine how much you want to spend. You set a predetermined amount for each day, and if that amount is exceeded, your link is removed from the paid advertising section of the search engine’s results page. Your organic listing will be unaffected.
- A Test-able, Track-able Channel – One great feature of using Specialized Search is that you can test the performance of words or phrases you are bidding on, and alter your performance quickly to achieve the best results..
How We Can Help
So now you have an idea of what Specialized Search and Pay Per Click (PPC) campaigns are all about. Here’s how we can help:
- Keyword Targeting – We will help you determine the best words or phrases to bid on
- Conversion Tracking – We will help you understand how many of your users are reaching the content you are advertising
- Ad Development – We will help optimize your ad on the search engine results page to maximize its effectiveness
- Landing Page Design – We will help design the page the user is directed to after clicking your link
- Data Collection – We will help capture information from users who reach your landing page through PPC, so you can follow up with them - Learn More
