Blue Molecule Consulting

Digital Analytics Strategy, Maintenance, & Implementation

Digital Analytics Strategy

Impressions. Clicks. Engagements. How about conversions, sales, and solid business growth? Optimization starts with identifying proper KPIs and using the right metrics within the appropriate context. Likes/comments/ shares do have their place, especially around optimizing content, but in most cases these types of measures do not mean that business objectives are being achieved. We know how to measure what matters. We help our clients build or transform reporting and optimization practices that are guaranteed to drive incremental returns on your marketing investments in the following areas:

  • Websites
  • Content and Communications
  • Search
  • Social
  • Video and Banner Advertising
  • Targeting and Audience
  • CRM